TCEB’s Respect for Native Identities Brings TBEX Asia 2021 to Phuket

BANGKOK, November 2, 2020 / PRNewswire / – The Thailand Convention & Exhibition Bureau (TCEB )’s strategy to highlight the different qualities of each MICE city has resulted in the office winning the contract Phuket To host TBEX Asia 2021, around 600 travel bloggers, content creators and social media influencers from around the world gather in this Andaman paradise to experience its local and cultural identities.

TCEB's respect for local identities will bring TBEX Asia to Phuket in 2021
TCEB’s respect for local identities will bring TBEX Asia to Phuket in 2021

TCEB President Chiruit Isarangkun Na Ayuthaya said TCEB had developed a strategy for Phuket Creating a new brand identity for MICE by highlighting the island’s cultural heritage, traditional trade and indigenous way of life.

This is part of TCEB’s policy to increase and enhance the attractiveness of MICE cities across the country by working with all local authorities to develop strategies that are deeply ingrained in the DNA of each destination.

Thailand Current MICE cities include Phuket, Chiang Mai, Khon Kaen, Bangkok, Pattaya, Songkhla, Nakhon Ratchasima.

The office recently set up four new regional offices to oversee MICE development in the North, Northeast, Central and South regions. As for PhuketThe Southern Regional Office has planned to develop MICE products and activities related to local culture and communities so that the island can create new experiences for MICE travelers with the beauty of the Andaman Sea and diversity of culture.

“Winning bid for Phuket TBEX Asia to be hosted by October 20-22, 2021 is reacting to our strategy and is in time for the island destination to reveal its new brand identity for MICE, as around 600 travel bloggers, content creators and social media influencers will take part in the event. “

Through the cooperation with the tourism authority of Thailand (TAT), the host organization of TBEX Asia 2021, and the Phuket City, TCEB organized the inspection trip for media and bloggers from October 6th to 8th, 2020 for ThailandBloggers who see more than just sun, sea and sand in the preview, but an island full of lively impressions and fascinating history.

This includes visiting new exciting locations that highlight the heritage of Phukets early Chinese settlers, sea gypsies, and traditional crafts like the Ban Ar-Jor Museum and Homestay, a mansion built in 1936 by a wealthy Chinese settler and restored to its original glory, floating lobster farm run by sea gypsies and ancient Chinese shrines .

According to Christopher Lau, one of the participating bloggers, said: “Phuket is a destination that seems overrated and known only for island hopping. Well that’s wrong. I just took a quick trip to explore some of the history of Phuket including staying in the first hotel in all Phuket in the old City. It was an experience I would recommend to any traveler to Phuket ++ to really get to know the history of the largest island in India Thailand. It will be worth everyone’s time! “

Registration for TBEX Asia 2021 is now possible at

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About TCEB


Established in 2004, the Thailand Convention & Exhibition Bureau (public organization) or TCEB – the government agency under the Prime Minister’s supervision – has the task of promoting, supporting and developing the business event industry – corporate meetings, incentive trips, congresses, exhibitions, mega -Events and world festivals. As a strategic partner, TCEB helps deliver creative ideas and solutions to be successful and meet the needs of business events. The overall goal is to drive Thailand to become a global MICE and mega-events destination capable of propelling the country’s strategic industries and economies.

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