The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been a part of traditional marketing and business. It seems like the topic of funnels in online-based businesses is becoming more and more common.
The truth is that people want to learn more about this strategy for marketing and the best way to implement it in their online marketing campaigns. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel doesn't actually refer to the concept of a funnel. The term, "funnel", is used to describe and visualize the entire process of selling. It is a wide entry point for potential customers called "Unqualified Prospects" at its top and a smaller opening for conversion sales at the lower end. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects" These are people who could need your services or products however, you've never contacted them before. You'll have many opportunities and sales in the future, and you'll also have customers who've purchased your product/service.
The effectiveness of a lead generation funnel is due to its ability to track the activities of your customers throughout the sales process. Utilizing the sales funnel to determine the amount of prospects who are qualified at each step, you will be able to predict the number of potential customers who are likely to become customers.
The sales funnel allows you to identify the areas where your sales strategy is failing and succeeding. It can also help to determine if your marketing campaign is not reaching enough customers. This information will allow you to determine which areas to concentrate your efforts to help reach your goals in marketing. It can be used to monitor and evaluate the sales process of your customers.
The Sales Funnel Top Front or End
The uppermost part of your sales funnel will be the most active area of your sales funnel and will require the most constant testing. There is no limit of front-end concepts. Your imagination and resources are your only limits.
The primary goal of the front-end will be to attract potential clients and turn to buyers later in the selling process.
When a potential customer opts-in to your offering, they are "qualified". This is when in the sales funnel that the prospective customer, or "Unqualified Prospect" is qualified leads because they have taken an action that actually demonstrates that may have enough interest to buy your product or service.
Your front-end should be able to drive specific traffic to your site or blog. The most effective methods and resources for doing this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners, forums, blogging as well as content marketing.
There are numerous tools to "qualify" the "Unqualified prospect". A squeeze page is one of the most efficient methods to "qualify" the unqualified prospect. It allows you to provide something valuable that is related to your products or service, which customers can get for free or at a significantly discounted price in exchange for their email address. You can select from newsletters and related reports and videos and e-mail course.
The front end of your sales funnel is where prospects are attracted to you. The back-end is the part we should be focusing on.
The Back-End, or Bottom of The Funnel
The bottom or back end of the sales funnel is where the main profit and sales are made. This is where you will discover the more expensive products. These products would all be relevant to the same market, however they are offered in various formats, such as audio, video and live interactions.
The primary difference between the front-end service and the back end is the type or price of the customer.
Although it's true that a very small percentage of people will enter your front -end however, just 1-2% of them will actually end up in your back-end. This is because a select few will invest a greater amount of funds.
Although front-end products and services may be less expensive than $100 but back-end products and services typically cost in the hundreds or thousands. This implies that the bottom of the sales channel which is also known as the back-end, is the most important source of revenue.
As I mentioned earlier the sales funnel is customizable as much as your imagination and resources permit.
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