What is a Marketing Funnel

What's a funnel marketing approach? Why do online marketers need to develop one?

It is a marketing strategy that is designed to draw potential customers to your site. It's a selling process that allows someone to browse your website in search of information that can solve their issue. You will be able to establish a relationship with each person by using certain tools.

This will help to understand the needs of every user. This in turn will push you to provide the most accurate possible information for all users. When you have gained the trust of a potential customer, that person will be more comfortable purchasing products. The visitor then becomes a client.

In time the majority of customers become extremely loyal customers who are ready to buy any item that you promote on your site. A marketing funnel outlines the steps that are involved in turning a visitor to your site into a client who will come back to you for future purchases.

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For every internet marketing professional that is their ultimate objective. It is achievable by using a funnel that is well-designed.

You've got your marketing resources to entice people's attention and bring them into your funnel. When they fill out the form on your PERSONAL Lead Capture Page they enter the funnel. Because they are not going to opt into your business lead-capture page I'm using the term "personal". They want to be leaders, not an organization.

The lead capture page acts as an entry point to the funnel. By clicking the "Sign Up now" as well as "Enter Here" buttons will open a new realm of marketing via network.

The best aspect is that they are qualifying themselves to do it. It's their decision. They don't need to pay your services as a mentor or leader. You can also show them ways to get more leads and cash into their businesses.

This is how a typical marketing funnel works:

At the "front-end" you have a free offer to attract and attract people who might have an interest to purchase your products later on in the sales funnel. To receive your free product you must sign up (also known as opt-in) and give your email address and name. Then you'll add them to your mailing list.

Now, you have these contacts in your email list and you can offer them similar promotions that may be of interest to them.

Right after signing up to receive the free offer, you'll be directed to a webpage with a low price offer or what's known as trip wire offers. At this point, they are moving to the "back end" of the funnel.

If they purchase the bargain price offer, they will be taken to another related offer at a higher price (normally known as an upsell). A person who also buys the cheaper offer will be taken to the next comparable product at an even higher rate. This could continue for a lengthy time.

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